Finep, an NGO dedicated to fair food production and sustainable
development, approached relative.berlin to create a cinema spot for its
campaign ‘Make Fruit Fair’. We were responsible for the creative direction, art
direction and the technical realization. Together we developed the visual
concept and narrative addressing the precarious conditions under which fruit is
grown, harvested and transported to European supermarkets.
relative.berlin: Art Direction | Creative Direction | CGI | 2D/3D Animation | Compositing Collaborators: Aga Bartosz (2D/3D Animation) | Daniel Matz (Sound) | Florian Baron (Grading) | Lina Gross (Script) Client: FINEP