Finep, an NGO dedicated to fair food production and sustainable development, approached relative.berlin to create a cinema spot for its campaign ‘Make Fruit Fair’. We were responsible for the creative direction, art direction and the technical realization. Together we developed the visual concept and narrative addressing the precarious conditions under which fruit is grown, harvested and transported to European supermarkets.

CREDITS

relative.berlin: Art Direction | Creative Direction | CGI | 2D/3D Animation | Compositing  
Collaborators: Aga Bartosz (2D/3D Animation) | Daniel Matz (Sound) | Florian Baron (Grading) | Lina Gross (Script)
Client: FINEP