Douglas
3D Digital Out Of Home Campaign










Douglas is one of the few retailers that successfully continue to expand their physical stores in these times of online shopping. Known for high-end products, Douglas is gaining an even larger market share with its in-house brands that embody elegance, quality, and innovation.
To increase their visibility, we created 3D DOOH campaigns, bringing their brands even closer to the public with displays that light up city streets with vibrant, summery visuals and immersive 3D effects.

We designed sun-soaked pool settings and playful water scenes that burst from the screens with depth and movement. These installations don't just boost ad recall; they transform cityscapes into immersive beauty experiences, inviting everyone to step into Douglas’s world of elegance and unapologetic feminity.


PROCESS


CREDITS


Our role: Creative Direction | Art Direction | 3D Animation | 3D Modeling | CGI
Collaborators: Juan Isola
Client: Douglas

 
info@relative.berlin
+49 (0) 30 22 46 51 71
relative.berlin
Naunynstraße 38
10 999 Berlin
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